🧠 AI Lead Enricher & Qualifier using Bright Data MCP and Hubspot
🧠 AI Lead Enricher & Qualifier using Bright Data MCP and Hubspot This workflow automatically enriches inbound leads, evaluates their business fit, updates HubSpot, and alerts the team only when a lead meets qualification criteria. It eliminates manual research and scoring while keeping CRM data clean and complete. 🏗️ What this automation does | Step | Component | Purpose | |------|----------|---------| | 1 | Form Trigger | Captures a new lead’s Name + Email | | 2 | AI Lead Enricher Agent | Uses Azure OpenAI + Bright Data MCP to search the public web and fill missing contact + company details | | 3 | Structured Output Parser | Ensures AI returns clean JSON in a strict schema | | 4 | Lead Scoring Agent | Calculates a numeric Fit Score (0–100) based on ICP match | | 5 | IF Logic | Routes the lead based on Fit Score threshold (> 70 = qualified) | | 6 | HubSpot Actions | Updates/creates Contact & Company with enriched properties | | 7 | Slack Notification | Sends high-quality leads to the team instantly | 🧩 Data Enriched by AI The enrichment agent populates the following fields only if validated with high confidence: Contact Job title LinkedIn profile Country Company Company name LinkedIn company page Industry Number of employees Annual revenue Description Headquarters (country & city) Funding raised If reliable data is not found → field stays "" (no hallucination, no guessing). 🎯 Lead Qualification Strategy The Fit Score (0–100) evaluates how aligned the lead is with a: > B2B automation / AI / RevOps agency targeting SaaS and tech companies Score increases for: SaaS / tech / B2B service industries Mid-size or high-growth teams High-responsibility job titles (Founder, COO, Head of Ops, RevOps, CTO) Funding raised or traction signals 🔔 Resulting CRM + Team Workflow | Fit Score | CRM Update | Slack Notification | |----------|------------|--------------------| | > (qualified) | Contact + Company updated | YES — sales alert sent | | ≤ 70 (not qualified) | Contact + Company updated | No notification | This ensures: CRM always stays enriched and structured Sales only sees high-potential leads No lead is ever dropped or ignored 🌟 Why this automation is powerful ✔ 0 manual research ✔ 0 manual lead scoring ✔ Real-time alerts for high-value leads ✔ Eliminates poor data quality in HubSpot ✔ Works instantly on every form submission 🔧 Ideal use cases Agencies generating inbound leads SaaS companies with SDR teams RevOps teams improving CRM hygiene Lead qualification before booking calls 📌 Key Integrations Azure OpenAI** Bright Data MCP** HubSpot (Contacts & Companies)** Slack** n8n Form Trigger** This workflow can run fully autonomously or be extended with: Calendly auto-booking for qualified leads Sales sequence automation CRM lifecycle stage updates Forecasting dashboards. An n8n automation workflow template by Sparsh From Automation Jinn.
Sparsh From Automation Jinn
web
free
Others in the same category, ranked by how often they are opened.
