📌 Workflow Overview
📌 Workflow Overview This workflow enables multi-platform social media posting using Google Sheets as the control center. Whenever a new row is added to the sheet, the workflow automatically posts the content to Instagram, Facebook, and/or LinkedIn based on platform flags, then updates the post status to prevent duplicates. Supported Platforms Instagram (Business) Facebook Pages LinkedIn Pages 🧠 Key Concept Google Sheets acts as a lightweight CMS and automation trigger. Each row represents one post, and simple TRUE/FALSE columns decide where that post should be published. 📄 Required Google Sheets Columns The content sheet must include the following columns: Content** – Text to publish Instagram** – TRUE / FALSE Facebook** – TRUE / FALSE LinkedIn** – TRUE / FALSE Status** – Updated after posting Row Number** – Used for precise updates ⚙️ How This Workflow Works 1️⃣ Trigger: New Content Added The workflow starts when a new row is added to Google Sheets. This allows near real-time publishing without manual execution. 2️⃣ Configuration Setup Platform-specific values like: Instagram Business Account ID Facebook Page ID Are defined once in a configuration node for easy reuse and maintenance. 3️⃣ Platform Routing Logic IF nodes check each platform column: Instagram = TRUE → post to Instagram Facebook = TRUE → post to Facebook LinkedIn = TRUE → post to LinkedIn One row can trigger posting to multiple platforms. 4️⃣ Platform Posting Posts are published using: Facebook Graph API (Instagram + Facebook) LinkedIn API (LinkedIn Pages) The Content column is used directly as the post body. 5️⃣ Status Update (Per Platform) After posting: The workflow updates the same row using Row Number Marks the post as completed for that platform This prevents duplicate or accidental re-posts. 🔄 Current Capabilities Multi-platform posting from one sheet Platform-specific routing logic Real-time execution on new content Safe status updates using row matching 🚀 Designed for Easy Expansion This workflow is intentionally modular and can be extended with: Scheduled posting (date/time columns) Image & media handling AI-generated captions Hashtag optimization Engagement analytics Retry & error handling logic ✅ Best Practices Use TRUE / FALSE consistently in platform columns Keep Google Sheets as the single source of truth Add validation or approval columns if used by teams 📦 Ideal Use Cases Social media managers Marketing teams Founders & creators Agencies handling multiple platforms This workflow provides a scalable foundation for social media automation while remaining simple, transparent, and easy to maintain. An n8n automation workflow template by Dinakar Selvakumar.
Dinakar Selvakumar
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