Event Alumni Re-engager: HubSpot → Gemini → Personalized Outreach
Event Alumni Re-engager: HubSpot → Gemini → Personalized Outreach Who is this for? Event marketers and conference organizers who want to reactivate past attendees with AI-personalized emails at 3-5x ROI vs. cold leads. What problem is this workflow solving? Alumni gold is untapped: Past attendees convert 3-5x better Manual segmentation takes hours Generic emails get ignored This auto-segments + personalizes outreach from HubSpot data. What this workflow does CRM → AI Alumni Machine: Trigger**: Manual (or schedule 8-12 weeks pre-event) HubSpot Pull**: Past event_registration contacts Smart Filter**: Exclude current registrants 3-Tier Segments**: Champions (3+ events) / Returning (2) / One-timers (1) Gemini Personalization**: Unique copy per attendee Email Send**: Alumni-exclusive CTAs Slack Summary**: Campaign stats posted Main workflow required. This is a sub-workflow triggered by Event Registration with Auto-Enrichment Setup (7 minutes) HubSpot**: Header Auth (Bearer YOUR_API_KEY) Custom Property**: event_registration (comma-separated event IDs) Gemini**: Flash Lite API key Email**: SMTP + Slack OAuth2 Config**: Event details in Set Campaign Config Fully configurable—no code changes needed. How to customize to your needs Segments**: Add VIPs / Speakers / High-LTV CRM**: HubSpot → Salesforce → Sheets Copy**: Edit Gemini prompts for tone/industry Channels**: Add WhatsApp / LinkedIn Timing**: Cron for automated runs HubSpot Setup: event_registration property auto-created by companion template. ROI: 3-5x conversion** vs. cold leads 60% lower CAC** (alumni segment) 2h → 2min** campaign launch Need help customizing?: Contact me for consulting and support: LinkedIn / Message Keywords: event participant re-engagement, conference registration, HubSpot automation, personalized outreach, conference marketing. An n8n automation workflow template by Milo Bravo.
Milo Bravo
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