How it works
How it works This workflow automates lead nurturing by pulling data from Google Sheets, analyzing leads with AI, and sending personalized outreach emails. It runs on a schedule, processes leads in batches, and routes them based on their status and step. AI generates both first-touch and follow-up emails while updating the CRM automatically. The system ensures consistent outreach and tracks lead progression without manual work. Step-by-step Trigger and lead intake** Schedule Trigger – Runs the workflow at set intervals. Get row(s) in sheet – Fetches lead data from Google Sheets. If – Filters leads that need action based on status or date. Data preparation and batching** Code in JavaScript – Normalizes fields like email, name, and company. Loop Over Items – Processes leads in controlled batches. AI lead scoring and routing** AI-Lead-Analysis – Evaluates lead quality and assigns score and priority. Parse AI – Extracts structured AI insights from the response. Switch – Routes leads based on outreach step or status. First outreach automation** First AI mail – Generates a personalized cold email. Save Message – Stores the generated message. Send a message – Sends the email via Gmail. Update row in sheet – Updates CRM with outreach details. Follow-up and pipeline completion** AI-Follow-up – Creates a follow-up email using AI. Parse Follow-up – Extracts follow-up message content. Send a message1 – Sends the follow-up email. Update row in sheet1 – Updates CRM with follow-up info. Wait – Delays before checking for response. If1 – Checks if the lead replied or not. Update row in sheet2 – Marks lead as closed if no response. Why use this? Automates end-to-end outbound lead nurturing Uses AI for smarter lead scoring and personalization Reduces manual CRM updates and follow-up tracking Improves response rates with timely outreach Scales cold email campaigns efficiently. An n8n automation workflow template by Avkash Kakdiya.
Avkash Kakdiya
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