Qualify and route inbound leads with HubSpot and Gmail

Description

Quick overview This workflow receives lead submissions via a webhook, normalizes and scores them, creates a contact in HubSpot, and uses Gmail to email the lead and notify the sales team when the lead is classified as hot. How it works Receives a POST request on the /lead-intake webhook containing lead details like name, email, budget, urgency, and timeline. Normalizes incoming fields and applies defaults (for example, missing budget becomes 0 and missing timeline becomes 999 weeks). Calculates a 0–100 lead score based on budget, urgency, and timeline, and labels the lead as Hot (score ≥ 60) or Cold. Creates a new contact in HubSpot using the lead’s email and name. Checks whether the lead is categorized as Hot and, if so, sends a Gmail message to the lead and a separate Gmail alert to the sales team. If the lead is categorized as Cold, sends a standard Gmail acknowledgement email to the lead. Setup Create a webhook integration in your lead source (form, website, or app) and configure it to POST JSON to the workflow’s /lead-intake webhook URL. Add a HubSpot App Token credential in n8n and confirm the contact properties you want to map (email and first name). Add a Gmail OAuth2 credential in n8n for sending emails. Replace sales-team@yourcompany.com with your real sales notification address and adjust the email subjects/bodies as needed. An n8n automation workflow template by Onur Olgun.

Community Metrics

Categories

• Automation

Tags

• n8n
• workflow
• hubspot
• gmail
• code

Capabilities

• 3 nodes

Information