Facebook/Meta Conversion API for eCommerce Leads/Orders

Description

This n8n workflow helps eCommerce businesses (especially in the Cash on Delivery space) send real-time order events to the Meta (Facebook) Conversions API, ensuring accurate event tracking and better ad attribution. Features Webhook Listener**: Accepts incoming order data (name, phone, IP, user-agent, etc.) via HTTP POST/GET. Data Normalization**: Cleans and formats first_name, last_name, phone, and event_time according to Facebook's strict specs. Data Hashing**: Securely hashes sensitive user data (SHA256), as required by Meta. Full Custom Data Suppor**t: Pass order value, currency, and more. Ideal For: Shopify, WooCommerce, custom stores (Laravel, Node, etc.) Businesses using Meta Ads and needing high-quality server-side tracking Teams without access to full dev resources, but using n8n for automation How It Works: Receive Order from your store via Webhook or API. Format & Normalize fields to match Facebook’s expected structure. Encrypt Sensitive Fields using SHA256 (name, phone, email). Send to Facebook via the Conversions API endpoint. Requirements: A Meta Business Manager account with Conversions API access Your Access Token and Pixel ID set up in n8n credentials. An n8n automation workflow template by Omar Akoudad.

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Categories

• Automation

Tags

• n8n
• workflow
• facebook-graph-api
• code

Capabilities

• 2 nodes
• 354 views

Information