This n8n workflow demonstrates how to monitor competitor websites for SEO changes by scraping content and updating a Go…
This n8n workflow demonstrates how to monitor competitor websites for SEO changes by scraping content and updating a Google Sheet. It uses the Scraper node from customjs.space to extract HTML content and parse key SEO elements like title, `, `, and meta description. What this workflow does Reads a list of competitor websites from a Google Sheet. Uses the CustomJS Scraper node to fetch raw HTML for each website. Extracts important SEO data: Page title `` headings `` headings Meta description Updates the Google Sheet with the latest scraped values and a timestamp. Compares the new values with the previous ones: If changes are detected, a Slack notification is sent. Requirements CustomJS API key for the Scraper node. A Google Sheet containing competitor website URLs. Slack workspace (optional, for notifications). Workflow Steps Schedule Trigger Runs automatically (weekly by default, adjustable as needed). Google Sheets – Get Competitor URLs Reads competitor website URLs from the configured sheet. CustomJS Scrape – Website Inputs each website URL. Returns raw HTML text for analysis. Code – Extract SEO Elements Parses the HTML to extract: Title H1s H2s Meta description Google Sheets – Update SEO Data Updates the sheet with the new SEO data and a current date. If – Check for SEO Changes Compares old vs. new values. Slack Notification – Alert on Changes Sends a message to Slack when updates are detected. Usage Get API key from CustomJS Sign up on the CustomJS platform. Navigate to your profile page. Click “Show” to reveal your API key. Set Credentials for CustomJS API in n8n Copy your API key into a new CustomJS credential. Prepare your Google Sheet Create a sheet with a column named Websites. Enter competitor URLs (must start with https://). Run or schedule the workflow The workflow will scrape competitor sites, update the sheet, and notify you of any SEO changes. Example Output Google Sheet after update: | Websites | Title | Meta Description | H1s | H2s | Date | |----------------------|------------------------|--------------------------|--------------------|-------------|---------------------| | https://example.com | Example Title | Example meta description | Example H1 Heading | Example H2s | 2025-09-07 12:00:00 | Slack Notification Example > ⚠️ Competitor SEO Change Detected! Website: https://example.com Title Old: Example Title New: New Example Title Meta Description Old: Example meta description New: Updated example meta description H1s Old: Example Heading New: Updated Heading H2s Old: Example Subheading New: Updated Subheading Date: 2025-09-07 12:00:00 Customization Tips Change scraping frequency* in the *Schedule Trigger** (daily, weekly, etc.). Track additional elements* by extending the regex in the *Code Node**. Send alerts to other platforms** (e.g., Email, Microsoft Teams, Discord) by swapping the Slack node. Store results in a database** instead of Google Sheets if long-term history is required. An n8n automation workflow template by CustomJS.
CustomJS
web
free
Others in the same category, ranked by how often they are opened.
