Meta launches Muse personal AI agent for everyday US consumer tasks
Meta on Tuesday introduced Muse, a personal AI agent available in the United States on mobile, web, and WhatsApp. The tool can independently complete tasks such as booking travel and making purchases, powered by the Muse Spark model. It is free with usage limits, plus Power and Maximum subscriptions at $20 and $100 a month. Users connect apps one by one and can opt out of training use of their data.
Meta introduced Muse on Tuesday, a personal AI agent the company says can put AI in the hands of virtually anyone by taking on everyday tasks and projects. Available to users in the United States on iOS, Android, muse.ai, and WhatsApp, with AI glasses coming soon, Muse can send emails, book travel, lower bills, fill out forms, create plans, turn recipe reels into grocery lists, send party invitations, and make purchases. Meta framed the launch as part of a multi-billion-dollar strategy overhaul intended to catch up with OpenAI, Anthropic, and Google. Once given a goal, Muse can work on its own, opening a browser, filling out forms, and even negotiating on users' behalf, continuing in the background after the app is closed and returning when it needs approval, such as for a purchase via Link by Stripe. The agent is powered by Meta's Muse Spark model and ships with built-in connectors for several services; users choose which apps to link one at a time, and Muse can use public APIs or a browser when needed. Shopify's Shop Pay and 1Password integrations are coming soon. Muse is free for most users, though a payment card is required to start, and two paid plans are available at launch: Power at $20 per month and Maximum at $100 per month, with a usage meter that warns when free capacity runs out. Meta claims anyone can use Muse out of the box with no technical experience or learning curve, communicating as easily as messaging through the app or WhatsApp, and that it will remember details mentioned even once. Users can opt out of having interactions used to train Meta's AI models and can instruct Muse to forget specific things it has learned. The debut comes less than two weeks after Meta agreed to a massive $18 billion multistate settlement in a lawsuit over social media's consumer harms, underscoring the trust the company is asking consumers to place in an agent that connects to email, calendars, payments, and other personal services.